All the measurement tools that leading e-commerce apps use to grow faster and spend smarter.
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Purchase attribution
Attribute every purchase to the exact campaign, ad set and creative that drove it. Track revenue, AOV, and repeat purchase rates by media source.
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Deep linking
Send users straight to the product page they saw in your ad — not just your app homepage. Dramatically improve post-install conversion rates.
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Fraud protection
Block fake installs and fraudulent clicks before they inflate your acquisition costs. Protect your Meta and Google budgets.
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Customer cohort LTV
Track repeat purchase rates and LTV by acquisition channel. Find which campaigns bring high-frequency buyers, not one-time visitors.
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Retargeting audiences
Build dynamic audiences of users who added to cart but didn't purchase, and sync them to Meta and Google for retargeting.
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Purchase funnel analysis
Visualize drop-off at every step — install → browse → add to cart → checkout → purchase. Fix the leaks in your funnel.