Privacy Policy

1. Information We Collect

Information you provide to us

• Account information: Name, company name, email address, and password when you create an account.
• Billing information: Payment details processed securely through our payment provider (Stripe). We do not store card numbers.
• Communications: Messages you send us via email or support channels.

Information collected automatically

• Usage data: Pages visited, features used, time spent, and actions taken within our platform.
• Device information: Browser type, operating system, IP address, and device identifiers.
• Cookies: We use cookies and similar technologies to maintain sessions and improve your experience. See our Cookie Policy for details.

Mobile app data (via SDK)

When your end users interact with apps that use the Appmeasurely SDK, we collect attribution and event data on your behalf as a data processor. This includes install data, in-app events, and device identifiers as configured by you.

2. How We Use Your Information

• Provide, maintain, and improve our services
• Process your payments and send transactional emails
• Respond to your support requests
• Send product updates and marketing communications (you can opt out at any time)
• Detect and prevent fraud and abuse
• Comply with legal obligations

3. Data Sharing

We do not sell your personal data. We share data only with:

• Service providers: Supabase (database), Stripe (payments), and other infrastructure providers who process data on our behalf under strict data processing agreements.
• Legal requirements: When required by law, court order, or government authority.
• Business transfers: In connection with a merger, acquisition, or sale of assets.

4. Data Retention

We retain your account data for as long as your account is active or as needed to provide services. Mobile event data is retained according to your plan (30 days for Free, 90 days for Starter, 1 year for Pro, custom for Enterprise). You may request deletion at any time.

5. Your Rights (GDPR & CCPA)

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate data.
• Erasure: Request deletion of your personal data ("right to be forgotten").
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to certain processing activities.
• Restriction: Request that we restrict processing of your data.

To exercise any of these rights, contact us at privacy@appmeasurely.com.

6. Security

We implement industry-standard security measures including AES-256 encryption at rest, TLS 1.2+ in transit, regular penetration testing, and SOC 2 Type II controls. See our Security page for details.

7. International Data Transfers

Your data may be processed in countries outside your own. When transferring data from the EU/EEA, we rely on Standard Contractual Clauses (SCCs) as approved by the European Commission.

8. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by posting a notice on our website. Your continued use of our services after changes constitutes acceptance of the updated policy.

10. Contact Us