All the measurement tools that leading social & communication apps use to grow faster and spend smarter.
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Referral & invite tracking
Track every step of your referral loop — invite sent → friend installs → friend activates → referrer rewarded. Measure your K-factor in real time.
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Social sharing attribution
Attribute installs to specific shared posts, stories, or referral links. Know which content types drive the most viral growth.
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Social cohort analytics
Track how socially active users retain vs passive users. Build cohorts of power users and understand what makes them engage.
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Referral fraud detection
Detect and block fake referrals, self-referrals, and referral farming. Protect your referral rewards budget from abuse.
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Activation funnels
Measure profile completion, first post, first follow, and first message. Find where new users drop off before they become engaged members.
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Paid + organic attribution
Compare paid UA performance vs organic and viral growth. Understand your true blended CAC and optimise accordingly.